Digital Marketing, Analytics and Music

June 24, 2017December 16, 2017

New music: Turn the Music On

New Electronic Music: “Turn the Music On!”

Sometimes, the only thing keeping your head straight is the music. In this case, a little upbeat electronic music.

Right?

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Hold On

Save Another Song

Lyrics

Turn the Music On

So you’re feeling kind of low

You’ve nowhere else to go

Feeling broken and alone

In a place you don’t call home

Hold your head up high

Let your spirit touch the sky

Sing the words out loud

Turn your feelings into sound

Time to turn the music on

Sometimes you just don’t care

Just need a little air

You got up in today

You can throw it all away

Hold your head up high

And let your spirit touch the sky

Sing the words out loud

And let the music break the clouds

Hold your head up high

And let your fingers touch the sky

Sing the words out loud

And turn your feelings into sound

Time to turn the music on

If you like...

April 22, 2017December 15, 2017

Pushed this to 132bpm and for dance music, it still takes a minute to get rolling. It also went a little longer than I planned. Please enjoy, and I always appreciate feedback. Mixing, mastering (and writing a good song) is challenging – haven’t figured it all out yet.

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Put it Down

No More

Lyrics

Only One

Sometimes hard to convince you

I won’t try to hard

Never wanted to imply

You could have it all

World’s now hard and colder

Than when you were the one

Things just seemed so simple then

Now difficult to run

Everything that you’ve told me

Everything you’ve done

Doesn’t matter where you are

You’re the only one

Who can make things matter

Who can change the sound

All the music to be made

Is in your hands now

Everytime you turned around

Everytime you took

Another drink that shook the ground

End everything it could

Hey come outside

Everytime it rains in summertime

Hear come outside

Even though it rains in summertime

Listen to the silence

The melody is you

Sometimes broken hearted lies

Something to hold to

Thought you’ve heard the story

Hope you understand

Let it run right through you

Come on take my hand

Everytime you held it down

And everytime you shook

The cold outside has scarred you now

At least it’s understood

Everytime you turned around

Everytime you took

Another drink that shook the ground

End everything it could

Hey come outside

Everytime it rains in summertime

Hear come outside

Even though it rains in summertime

If you like...

February 8, 2017December 15, 2017

Digital marketing needs to clean up its act

(Does) digital marketing need to clean up its act(?)

P&G’s Chief Brand Officer Marc Pritchard said what many digital marketers have been thinking for some time now. “The days of giving digital marketing a pass are over…It’s time to grow up. It’s time for action.” [We don’t] “want to waste time and money on a crappy media supply chain.”

Almost immediately after reading that, I came across an article, 10 Things I Hate About Digital Marketing by Jerry Daykin. Skeptically, he points out many of the potential pitfalls of digital.

What do you think?

“Digital is all around us and there’s never been a more exciting time in marketing. There’s also never been an easier time to completely waste your advertising budgets. Digital transformation is creating huge new opportunities to reach consumers and drive business objectives. But if you blindly believe everything you read in a marketing headline, or see presented on an event stage, you can easily be led astray.

[You might also like, “What are the Greatest Concerns for Marketers Now?”]

“The digital industry is sadly still full of misinformation, misguided gurus, false perceptions and perhaps even a few deliberate crooks. With so much constant change it’s hard for anyone to keep up. But in general, the traditional rules of marketing all still apply…”

In the same post: “The answer to how much content you need to make is nearly always dependent on how much you can afford to promote to a big enough audience. That’s why content isn’t really king, it’s a democratically elected president which can win hearts & minds only if it has enough of a campaign to get started.”

Read the rest of the post HERE.

If you like...

January 22, 2017December 16, 2017

New music: SOS

Listen to electronic track: “SOS”

Listen to the new melancholy music track – let’s look out for each other out there.

We’ll be back with marketing updates, but let’s take a short break and listen. Enjoy!

Soundcloud:

ReverbNation:

YouTube:

Also listen to Put It Down

Lyrics:

SOS

She was the one who walked alone home almost every night

Who learned to play guitar at home

With braces and an awkward way

Who often wrote songs on her own

But as the years passed by her smile slowly wore away

She seemed to have less confidence in all she did

So when their awful words would last until the day would fade

Her tears would reflect blue light from the screen that said

You’re all alone

And you’re no one

All alone

I’m sending out an SOS

I only hope someone listens

Like an echo from the shore

A wave that sounds no more

Remember the day she didn’t show at all

It was another two before they were called out

So many said, “That, yes they made fun but she seemed alright”

The music stops, it all goes by and they play on

Yes, they’re someone

They’re playing on

Playing on

I’m sending out an SOS

Only hope someone listens

Like an echo from the shore

A wave that sounds no more

She’s sending out an SOS

Only hopes that you listen

An echo from the shore

A wave that sounds no more

If you like...

Blog

New music: Turn the Music On

New Electronic Music: “Turn the Music On!”

You might also like:

Lyrics

New music: Only One

Listen to melodic dance music track: Only One

Lyrics

Digital marketing needs to clean up its act

(Does) digital marketing need to clean up its act(?)

New music: SOS

Listen to electronic track: “SOS”

Also listen to Put It Down

Lyrics:

New Electronic Music: “Turn the Music On!”

You might also like:

Lyrics

Listen to melodic dance music track: Only One

Lyrics

(Does) digital marketing need to clean up its act(?)

Listen to electronic track: “SOS”

Also listen to Put It Down

Lyrics:

On the Internet…

The internet is broken. Starting from scratch, here’s how I’d fix it