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  • New music: SOS

    New music: SOS

    Listen to electronic track: “SOS”

    Listen to the new melancholy music track – let’s look out for each other out there.

    We’ll be back with marketing updates, but let’s take a short break and listen. Enjoy!

    Soundcloud:

    ReverbNation:

    YouTube:

    Also listen to Put It Down
    Lyrics:

    SOS

    She was the one who walked alone home almost every night

    Who learned to play guitar at home

    With braces and an awkward way

    Who often wrote songs on her own

     

    But as the years passed by her smile slowly wore away

    She seemed to have less confidence in all she did

    So when their awful words would last until the day would fade

    Her tears would reflect blue light from the screen that said

     

    You’re all alone

    And you’re no one

    All alone

     

    I’m sending out an SOS

    I only hope someone listens

    Like an echo from the shore

    A wave that sounds no more

     

    Remember the day she didn’t show at all

    It was another two before they were called out

    So many said, “That, yes they made fun but she seemed alright”

    The music stops, it all goes by and they play on

     

    Yes, they’re someone

    They’re playing on

    Playing on

     

    I’m sending out an SOS

    Only hope someone listens

    Like an echo from the shore

    A wave that sounds no more

     

    She’s sending out an SOS

    Only hopes that you listen

    An echo from the shore

    A wave that sounds no more

     

     

  • The Internet: It’s time to talk

    On the Internet…

    Although this isn’t about digital marketing, we all play in the same sandbox. Walter Isaacson, CEO of the Aspen Institute, has a few thoughts about how we can make the internet a better place for everyone.

    ColorBlind Images / Getty Images

    The internet is broken. Starting from scratch, here’s how I’d fix it

    My big idea is that we have to fix the internet. After forty years, it is corroding, both itself and us. It is still a marvelous and miraculous invention. However, there are bugs in the foundation, bats in the belfry, and trolls in the basement.

    This is not a technophobic rant. I am not dissing the Internet for rewiring our brains to give us the twitchy attention span of Donald Trump on Twitter. Or pontificating about how we have to log off and smell the flowers. Qualms about new technologies will always exist (ever since Plato fretted that the technology of writing would threaten memorization and oratory). I love the internet and all of its digital offshoots. What I bemoan is its decline.

    There is a bug in its original design. It at first seemed like a feature but has gradually, and now rapidly, been exploited by hackers and trolls and malevolent actors. Its packets are encoded with the address of their destination but not of their authentic origin. With a circuit-switched network, you can track or trace back the origins of the information, but that’s not true with the packet-switched design of the internet.

    Read the rest HERE

  • Marketing Challenges: What are the greatest concerns for marketers?

    Marketing Challenges: What are the greatest concerns for marketers?

    I guessed number one of the marketing challenges correctly. See if you agree with this Hubspot post – updated to reflect recent business marketing research.

    7 of the Top Marketing Challenges Marketers Face Today

    Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

    [Also, read, “Want to Create a Fantastic Social Media Proposal?”]

    Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

    Curious about what kinds of obstacles other marketers are up against?

    To learn more about the challenges marketers face today, download the free 2016 State of Inbound report here.

    We polled thousands of marketers on the challenges they face, as well as the tactics they’ve used to meet those challenges head-on. Here are some of the most common challenges marketers reported struggling with … and their solutions.

    The Most Common Marketing Problems We Face, According to the 2016 State of Inbound Report

    According to our report, generating traffic and leads and proving ROI are the leading challenges marketers face. Here’s a look at this year’s data:

    SOI_blog_X-Top-Challenges-1.jpg

    Image Credit: The 2016 State of Inbound Report

    Let’s go through each of these top challenges and how marketers can address them.

    Read the rest HERE

    Written by Lindsay Kolowich | @

  • Social Media: Boost your career

    Remember the post, Social media: Is it time to quit? – here’s an interesting response:

    Hayden Maynard, nytimes.com
    Hayden Maynard, nytimes.com
    Don’t Quit Social. Put It to Work for Your Career Instead.

    As director of digital communications and social media at the career site Monster, I read, “Quit Social Media. Your Career May Depend on It,” with great interest. The author argues that social is harmful for careers. It is too much of a distraction and doesn’t provide a valuable return on investment professionally.

    As someone who spends the majority of his work time on social helping people find careers they’ll love, I disagree with his assessment. I believe that you should not quit social — and that doing so will actually damage your career.

    Understandably, you might be questioning my motives. “Hey, this guy does social for a living, so clearly he’s got a vested stake in this matter.” Well, you’re right. But let’s start with the point that I’m not the only one who makes a career doing this. Just one platform, Facebook, has created more than 4.5 million social media industry jobs globally, according to a study conducted by Deloitte. Talk about literal career benefits. The number of people in the creative industries, advertising and more who make a living on social is probably much higher…

    Read the rest HERE.

  • Remarkable life advice from an entrepreneurial genius

    Remarkable life advice from an entrepreneurial genius

    I’m a big fan of Richard Branson. After reading The Virgin Way: Everything I Know About Leadership [listed in 8 fascinating must-reads for entrepreneurs…] I started paying attention to his books as well as active blog and social presence. His writings reveal a scrappy, thoughtful, and very much non-risk-averse entrepreneur who lives life to the fullest and shares his experiences and lessons along the way. When he writes, I read. This recent post struck home and I hope you enjoy it as well.

    If Richard Branson could tell you just one thing

    “People talk about work and play as if they are separate things, with one being there to compensate for the other, but all of it is life, all of it is precious. Don’t waste any of it doing something you don’t want to do. And do all of it with the people you love.

    This was my response when my friend Richard Reed, who knows a thing or two about entrepreneurship himself, asked me for my best piece of advice.

    My golden rule in life is to have fun. Life’s too short to waste your time doing things that don’t light your fire. Do what you enjoy, and enjoy what you do. Trust me; great things will follow.

    It’s no secret that I like to play as hard as I work. I’ve always lived the ‘work hard, play hard’ philosophy, believing that it’s one of the best ways to achieve balance. I’ve never really thought of work and life as separate. My work is my life, and vice versa… ”

    Read the rest of the post HERE.