Trainer Cassey Ho Photoshops Herself To Send Message About Body Shaming

Hadn’t seen a fitness post that caught my attention lately, until this:

Cassey Ho bodyshaming

You’d think that, if someone was a fitness instructor, committed to helping others get in shape, he or she would not be a target for body shaming or cyber-bullying. You’d think that.

It’s actually quite the opposite. Blogilates founder Cassey Ho, who posts uplifting and inspirational messages to social media, is constantly bombarded with criticism about her body. Apparently, with popularity — and, in this case, over two million YouTube subscribers — comes a lot of hurtful feedback.

So, she decided to make a video — and not one of her usual instructional videos on squats or lunges. It’s about addressing the people who make others feel badly about the way they look.

In her “‘Perfect’ Body” video, which now has almost 1.3 million views on YouTube, Ho reads mean comments about herself, then Photoshops herself into what her followers want her to look like: a wider gap between her thighs, larger breasts, a “slimmer waist and a bigger butt.”

In a blog post, Ho elaborates on what inspired her to create the video:

When you look in the mirror, are you happy with what you see? Or do you stare at yourself, pinching your fat away, lifting up your butt, pushing in your boobs? It’s hard to be content with the shape of your body when people are constantly telling you how fat you are, how much weight you need to lose, how much weight you need to gain … what do people want? The body shaming, the mean comments, the cyber bullying — all of this messes with us … and it hurts.

She also posted the below, Photoshopped image of herself to Instagram to accompany the video:

Cassey Ho Instagram

And yet, while some people praised her for this photo, others continued to degrade her.

“What worries me is this: 1. That some people think this is real and that it should be ‘goals.’ 2. That some people still think it’s not good enough,” she wrote on another Instagram post.

Clearly, there’s still a tough road ahead in the battle against body shaming. But, with leaders like Ho, at least we’re getting somewhere.

It’s worth noting that Smashbox, a cosmetics company, sponsored this video. I’m wondering: Does that affect the way you see it?

h/t: Mind Body Green

Original post HERE

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The Ultimate Resource Guide to Blogger Outreach and Guest Blogging

Shout out to kissmetrics for this handy dandy resource list. If you’ve been interested in expanding or starting your blogger outreach, here you go!

blog tools

If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media audience), then guest blogging and blogger outreach are avenues you may wish to explore. When you connect with bloggers in your industry, you are given platforms for communicating with your potential customers like never before.

The following are 35 resources to help your guest blogging and blogger outreach — including networks specifically created to help you connect with bloggers, guides for guest blogging and blogger outreach, and guest post opportunities for marketers.

Guest Blogging and Blogger Outreach Networks

The following networks will help your business connect with the right bloggers in your industry for guest blogging and blogger outreach.

  • MyBlogGuest – My Blog Guest is a free community that connects guest bloggers to blog owners. Join for free and start getting exposure from guest posting.
  • GuestBlogIt – Guest Blog It intends to be the ultimate guest blogging resource. Submit your content or find content for your blog for free. Gain high quality relevant back links.
  • BloggerLinkUp – Join the BloggerLinkUp list and you will get an email each Monday, Wednesday and Friday. These emails will list bloggers looking for expert sources, requests for guest posts, bloggers and web masters offering guest posts, and PR reps and others seeking reviews of products. When you see a request that you can fulfill, just respond directly to the requester.
  • BlogSynergy – BlogSynergy is essentially a social network for the blogging community. Bloggers use BlogSynergy to follow, connect and share guest blogging opportunities with one another.
  • Guest Blog Genius – Guest Blog Genius is an outsourced guest blogging service for SEOs and website owners looking to accumulate high quality links from authoritative blogs within their niche.
  • Guestr – Website owners can find guest posters; bloggers can find guest blogging opportunities and promote their blogs. Browse hundreds of sites.
  • GroupHigh – GroupHigh provides software that helps public relations, seo and social media professionals reach out to bloggers.
  • BlogDash – Find, engage and pitch to bloggers – all in one place. Filter through 109,847 bloggers by keywords, categories, Klout score, gender, location, and much more.
  • PostJoint – PostJoint is a smart new platform that connects advertisers and bloggers to make content marketing more productive and targeted than ever before. Advertisers produce quality content and bloggers offer to publish their guest posts. PostJoint matches up the audiences and takes care of quality control.
  • Copy for Bylines – The mission of Copy for Bylines is to bridge the gap between writers and online publishers and to work simultaneously with these creative individuals to produce better content online. They believe that because of the glut of worthless information available over the Internet, web content needs to be revolutionized — it should be quicker, personalized and beneficial to the online community.

Guest Blogging Guides

Need some motivation to get excited about guest blogging or some pointers on how to get started? Be sure to read the following guest blogging guides.

Blogger Outreach Guides

Blogger outreach – when done correctly – can bring a lot of great traffic and visibility to your brand. See the following guides on how to do blogger outreach the right way.

  • The Five Stages of Blogger Outreach: Attraction, Ambivalence, Commitment,Intimacy, and Proposal – A five-part series about building and sustaining relationships with bloggers and the outreach process, in general, based on the “five stages of dating.”
  • 21 Better Ways to Do Blogger Outreach – There are better ways to do blogger outreach. In fact, there are 21 better ways.
  • Scale Outreach Using Pareto’s Law – This article tells how to identify influencers vs. lower level targets and scale outreach accordingly, focusing on strategies for the low and mid-level bloggers.
  • Outreach Specialist’s Bible – Whether you are doing blogger outreach, guest posting, or old fashioned public relations, you need to know where to start and how to pitch, as well as some tools to help you scale your efforts efficiently. The goal is to give you a source of information you can use to train your team to expand your connection creation efforts.
  • 4 Pitches That Any Respectable Blogger Will Always Ignore – Are you not hearing back from the bloggers you pitch? You might be committing one of these common pitching errors.
  • Blogger Outreach: 9 Tips You Need to Succeed – If you haven’t used blogger outreach, it’s a great tool to add to your marketing toolbox. This article describes 3 reasons to use blogger outreach, 4 ways to use blogger outreach effectively, and 9 steps to develop a successful blogger outreach program.
  • Required Research for Better Blogger Outreach Pitches – Successful blogger outreach starts way before you send a pitch. Learn the 4 research stages that will help you provide a mutual benefit and place your content.
  • 35+ Tips and Tools to Help You Find the RIGHT Contact Info – Improving your ability to find essential contacts in the blogger outreach process can give you a significant competitive advantage over others who are trying to get their content published.
  • 9 Essential Tips for Warm Blogger Outreach Pitches – While there are many ways bloggers and brands are working together, there are a few best practices that have been set along the way to make those working relationships win-win. This post shows 9 ways to prepare pitches that will benefit both you and the blogger.
  • How To Contact Bloggers – Get the guide to blogger outreach free. Learn how you can drive real traction for your brand or product through blogger outreach.

Great Guest Blogging Opportunities for Marketers

Last but not least, if you’re in the online marketing niche, the following are some great guest blogging opportunities to check out.

  • KISSmetrics – If you’re interested in submitting a guest post for KISSmetrics, please read on and we’ll let you know what we are looking for and how the process works.
  • HubSpot – The award-winning HubSpot Inbound Marketing Blog has over 100,000 subscribers and attracts more than 800,000 monthly visits, so if you have exceptional blogging skills and would like to share your internet marketing expertise with a large audience of marketers and business owners, consider becoming a guest blogger.
  • ProBlogger – ProBlogger provides guidelines and suggestions to help you with your writing in order to increase the chances of the site being able to use your post and to help it get your post ready for publishing.
  • Copyblogger – Writing content for Copyblogger is hard. But it’s not hard like climbing Everest or launching eBay. Copyblogger lets you know what makes a great Copyblogger guest post.
  • 202 Internet Marketing PR3 – PR8 Blogs That Accept Guest Posts – This is a list of 202+ high quality Internet marketing / social media / make money online / affiliate marketing / blogging tips / WordPress / SEO blogs with a Google Pagerank of 3 and above (at the time of the writing of the post) that are active and looking for high quality guest posts.

There you have it! Be sure to read the best practices for both guest blogging and blogger outreach, try out the various networks to connect with bloggers in your industry, and start measuring your success! 

Original post is HERE.

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If you want happy workers, stop treating them like children

This article was brought to my attention by the fine folks at HBR – thought I’d share:

Employee perks
Adult workers don’t need an office that’s like a zoo. (REUTERS/Erin Siegal)

Recently, there’s been something of a happiness backlash against America’s obsession with feeling happy at work. That’s because some companies have been going about it in the wrong way, working on short-term solutions that tend to treat employees more like children than adults who add real value to an organization.

In his book The Happiness Industry, political economist William Davies argues that the discourse around the popular psychology movement entirely misses the point. Instead of discussing ways to improve morale and happiness at work, he pushes us to consider a more fundamental question: Why we are having this discussion in the first place?

“Work is so focused on an intervention tailored toward making people positive so that they work harder,” he tells Quartz, pointing to the wealth of perks some businesses now offer. “We don’t really question how businesses are intrinsically run.”

Take Google, a pioneer in terms of the perks it provides employees, which has secured it a place at the top of “best places to work” lists for nearly a decade. But Davies suggests we look closer at the reason for the perks, which is to extract more hours and greater loyalty from employees—making work a place that you never need to leave.

“It’s almost shameful to complain about work in America,” says Davies, who is based in the UK. “They [American workers] seem to want to believe they should be the last person to leave the office. Brits want to get to the pub as fast as possible.” He gives an example of a casino worker in Philadelphia who shared that he and his colleagues are regularly required to dance to Pharrell Williams’ “Happy” with their manager.

As we’ve moved away from a post-industrial society into an information age, knowledge and customer-service work make up a greater portion of all labor. This kind of work places more social and psychological demands on workers, says Davies, and CEOs have increasingly adopted the role of chief psychologist for their companies, managing the well-being of their employees.

Research shows that how we feel about a job absolutely does affect our performance. But instead of focusing strictly on meeting physical needs/desires through unlimited snacks and beer, free massages, and on-campus gyms, companies should consider motivating employees by making them greater participants in the business. “Involve them into discussions about policies, ask them what they want, and distribute authority,” Davies suggests. He also recommends CEOs recognize that most employees want clearer boundaries between work and the rest of their lives: “A system where employees can go to work, and just do the work.”

Many companies have emulated Silicon Valley in adopting perks as a hiring strategy, but the next level in which they’ll compete is not by attracting them with physical amenities, but by extending more trust and allowing employees to work more autonomously.

Original post is HERE

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Optimistic People All Have One Thing In Common: They’re Always Late

Hmmm… I’m usually on time. Don’t know what that says about me.

Here’s the article with a big ht to Wait But Why:

I woke up at 6 am this morning, three hours before I’m supposed to be in the office, and was still 10 minutes late to work.

This is pretty standard for me. I’m almost always a few minutes late. I don’t mean anything by it, and I certainly don’t think I deserve a different set of rules than everyone else — it’s just the way I am.

I wake up early and try to fill the time before I leave for the office with as many activities as possible: a short workout, breakfast, catching up on the news, daydreaming while struggling to put my socks on, etc.

I’ll look at the clock and think, “Oh, I still have plenty of time.” One or two tasks later, I’ve only got 40 minutes to get to work and a 45 minute commute.

This has been the case with every single job I’ve ever had and is typically true when it comes to social meetings as well. I’m habitually unpunctual, and apparently I’m not alone.

As management consultant Diana DeLonzor states:

Most late people have been late all their life, and they are late for every type of activity — good or bad.

Surprisingly little scientific research has been done on tardiness, but some experts subscribe to the theory that certain people are hardwired to be late and that part of the problem may be embedded deep in the lobes of the brain.

So if you’re chronically late, I feel for you and sympathize with the onslaught of criticism you likely receive on a consistent basis.

I know you’re not a lazy, unproductive, inconsiderate or entitled person. I know you’re not attempting to insult anyone by your tardiness.

Your lateness is simply a consequence of your psychology and personality — nothing more, nothing less.

With that said, while those of us who are continuously tardy should work to overcome this trait, there are also hidden benefits.

Chronically late people aren’t hopeless, they’re hopeful.

People who are continuously late are actually just more optimistic. They believe they can fit more tasks into a limited amount of time more than other people and thrive when they’re multitasking. Simply put, they’re fundamentally hopeful.

While this makes them unrealistic and bad at estimating time, it also pays off in the long-run in other ways.

Researchers have found optimism has a myriad of physical health benefits, from reducing stress and diminishing the risk of cardiovascular disease to strengthening your immune system.

Indeed, happiness and positivity have been linked to a longer life in general.

Maintaining a positive outlook is also vital to achieving personal success. Research shows happiness increases overall productivity, creativity and teamwork in the workplace.

All of this makes a great deal of sense, as a study conducted at San Diego State University has also connected lateness with Type B personalities, or people who tend to be more laid-back and easygoing.

In other words, people who are habitually late don’t sweat over the small stuff, they concentrate on the big picture and see the future as full of infinite possibilities.


Time is relative, learn to live in the moment.

We should also note punctuality is a relative concept. Time and lateness mean different things in different cultures and contexts.

In the United States, we often interpret lateness as an insult or a sign of a poor work ethic.

When people are late, it’s assumed they feel their time is more important or valuable. Americans believe time is money and money is time.

But if you head over to Europe, it’s almost as if the notion of time magically mutates each time you enter a new country.

In Germany, the land of perpetual efficiency, punctuality is of the utmost importance.

When Russian President Vladimir Putin was late to a meeting with German Chancellor Angela Merkel, for example, she left because that’s how Germans roll.

If you venture over to Spain, however, you’ll find time has taken a completely different character. The Spanish run by their own clock and are famous for eating dinner at 10 pm.

Sail on down to Latin America, and you’ll discover punctuality bearslittle to no importance.

The point here being, we all do things our own way.

It’s fair to contend unpunctuality is bad for economic growth and that schedules are vital to maintaining efficiency.

But when we look at the fact Americans work extensive hours yet exhibit low levels of productivity, this argument feels somewhat empty and void.

As both societies and individuals, we all need to find the healthy balance between punctuality and lateness. Schedules are important, but breaking them isn’t the end of the world.

People with a tendency for tardiness like to stop and smell the roses, and those with a propensity for punctuality could learn a thing or two from them (and vice versa).

Life was never meant to be planned down to the last detail. Remaining excessively attached to timetables signifies an inability to enjoy the moment.

Living in the present is vital to our sanity. Sometimes it’s much more beneficial to go with the flow.

We can’t spend all of our time dwelling on the past or dreaming of the future, or we end up missing out on the wonderful things occurring around us.

Original post here

Wait But Why post on the post

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The FTC’s Endorsement Guides: What People Are Asking

The FTC updated its Social Media rules. If you do any marketing and/or advertising in this area you should probably take a look at the changes or at least read an overview. Below are the areas and inquiries with which the FTC is most concerned.

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers:
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