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  • Originals: The Ultimate Indie Dance Pop Playlist

    Originals: The Ultimate Indie Dance Pop Playlist

    Originals – The Ultimate Indie Dance Pop Playlist is perfect for the gym, a run or, well, anything that you enjoy doing while listening to music.

    Give the first few songs a listen and see what you think!

    Please let me know your thoughts in the comments below.

    Playlist of all p.m.warner original dance pop tracks on SoundCloud.

    SoundCloud tags and list:

  • Yes, It’s That Time Again—Time to Dance: Better Left Unsaid

    Yes, It’s That Time Again—Time to Dance: Better Left Unsaid

    Dance – I hope that’s not a misleading word in the title. Although this features some of the usual angst and melancholy you can expect from a p.m.warner track, it’s set to 128 BPM so you can dance – maybe with tears in your eyes. (Apologies to Ultravox – my god they were the best).

    Anyway, presenting, Better Left Unsaid. Sometimes there are just no words to make things better.

    Better Left Unsaid

    All these things that

    Are

    Better left unsaid

     

    This open door

    An invitation to explore

    The abyss there

    Never easy to ignore

    There’s a space without stars dancing in the night

    Tumbling down

    Getting lost without a light

     

    These are things I’ve done

    I’ve seen it all before

    Feels like I’m struggling

    Far away from shore

     

    All these things that

    Are

    Better left unsaid

     

    It always stings

    To visit images

    And sifting through

    These old explanations

    Night machinations return knocking on the door

    Sinking low

    Back to where I was before

     

    Now all these things they’ve said

    They’re already in mind

    With nothing else to say

    Try leaving them behind

    (Time to leave them all behind)

     

    All these things that are

    Better left unsaid

     

    There’s nothing else to say

    It’s better left unsaid.

    Also listen to:

    Move

    Put It Down

    The Calling

  • Listen to New Electronic Dance Track, “Move” by p.m.warner

    Listen to New Electronic Dance Track, “Move” by p.m.warner

    Listen to the latest electronic dance track, “Move.”

    Dedicated to all of you with dreams and the perseverance to keep moving forward.

    Move

    Let’s take a little time

    Read between the lines

    You’re a hundred miles away

    While they’re turning out the lights

     

    Looking to the skies

    Heard this all your life

    A thousand miles away

    Is where your heart lies

     

    So what I am trying to say

    Your answer’s far away

    You’re speaking through your heart

    You need to break away

     

    (So yeah) you’ve got to move on

    You’re on your own
    You’ve got to move on
    Sometimes you walk alone

     

    Reaching for the stars

    Who knows where they are

    A million miles away

    Never let them fade

     

    What I am trying to say

    The answer’s far away

    Speaking through your art

    It’s time to break away

    (So yeah) you’ve got to move on

    You’re on your own
    You’ve got to be strong
    Sometimes you walk alone

    Let’s take a little time

    Read between the lines

    Also listen to Put It Down

  • Listen to the Latest Original Dance Track, “Time”

    Listen to the Latest Original Dance Track, “Time”

    Original dance track, “Time”

    As one or two of you know, I enjoy making the occasional original dance track and electronic music, including vocals. Listen to the latest track, “Time.” Hope you enjoy.

    Lyrics

    Time

    Didn’t take a photograph

    Of those days that seemed so long

    Because the times were going to last

    Never knew we’d be so wrong

     

    We looked in other eyes 

    Telling the sweet lies

    Feeding on the nights

    Dancing to our lives

     No cares what happens next

    Don’t think about the end

    We’ll be young for life

    And be back here again

     

    The city unfolds lights below

    Blurred images of us and them

    Knowing now that life slips by (so fast)

    Never thought that it could end

     

    I remember what you said:

    “Don’t be sad, we’ll be back here again”

     

    We looked in other eyes 

    Telling the sweet lies

    Feeding on the nights

    Dancing to our lives

     No cares what happens next

    Don’t think about the end

    We’ll be young for life

    And be back here again

     

    We looked into the eyes

    We were telling our sweet lies

    Kept feasting on the nights

    We were dancing to our lives

    Didn’t care what happened next

    Never thought about the end

    Thinking we were young for life

    Can’t rewind the hands of time

    Chorus

    Also listen to: Put it Down

  • The Quick Guide to Social and Search Advertising Character Space

    The Quick Guide to Social and Search Advertising Character Space

    Social and Search Advertising Character Space

    While social and search advertising on LinkedIn, Facebook, Twitter and Google AdWords can be effective if done right, sometimes the planning around what you can fit into your ads gets a little tricky. Between what the client wants (or you) and traditional creative, there are going to be compromises. But keep in mind that the character space is low because the platforms have found that this amount of text is most effective (and fits best into varying space constraints). So don’t think of the platforms as limiting you, so much as helping you to be much more concise in creating your CTAs (calls to action).

    Remember that many of your ads may show up in different placements if you choose those options, so while the maximum amounts are listed, you may want to shorten even more so text doesn’t get cut off before a viewer even knows what your ad is about. Be sure to get right to the point.

    With that in mind let’s take a look at the different platforms and now that you know the character spaces you are working with, can plan your ad campaigns a little more easily!

    LinkedIn
    social advertising
    LinkedIn Ad

    Intro: 150

    Headline: 70 (Below the photo. Not shown in this example)

    Description: 100 (Not typically displayed)

    Facebook
    social advertising
    FB Ad

    Intro: Ideal post is around 90 characters. Can go longer, but not recommended if using other placements.

    Headline: 40 (but will cut off at 25 in some placements) Below photo. Not shown here.

    Description: No more than a sentence, or two, max. Won’t appear in all placements.

    Twitter
    search advertising
    Twitter Ad

    Intro: 116

    Headline: 70

    AdWords
    search advertising
    AdWords: Text Ad

    Text Ad

    Headline 1: 30

    Headline 2: 30

    Description: 80

    Extensions: 25-35

     

    search advertising
    AdWords: Responsive Ad

    Responsive Ad

    Short Headline: 25

    Long Headline: 90

    Description: 90

     

    search advertising
    AdWords: Dynamic Ad

    Dynamic Ad

    Headline (Dynamically Generated)

    Description: 80

    If you want to also use Bing Ads, you can simply import your AdWords Ads into the platform.

    You’ll also want to read: Outstanding Free Marketing Tools You Need to Know About