Category: analytics

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DemandWeb: Data-Driven Marketing Agency Helps Businesses Drive Demand

DemandWeb Marketing

DemandWeb is a marketing agency that specializes in data-driven marketing, measurement, and demand generation. We help businesses create, drive, and capture demand through advertising, consulting, analytics, and digital marketing services.

Introduction:

In today’s competitive marketplace, businesses need to be more data-driven than ever before. This is especially true when it comes to marketing. By understanding your target audience and tracking your results, you can make more informed decisions about where to allocate your marketing budget and how to improve your campaigns.

DemandWeb is a marketing agency that specializes in data-driven marketing. We help businesses create, drive, and capture demand through advertising, consulting, analytics, and digital marketing services. We’re passionate about helping our clients achieve their marketing goals and grow their businesses.

Benefits of working with DemandWeb Marketing:

  • Data-driven approach: We use data to inform all of our marketing decisions. This means that you can be confident that your campaigns are targeted and effective.
  • Clear ROI: We track the results of all of our campaigns so that you can see exactly what’s working and what’s not. This helps us to optimize your campaigns and ensure that you’re getting the most out of your marketing investment.
  • Comprehensive services: We offer a wide range of marketing services, so you can get everything you need in one place. We can help you with everything from developing your marketing strategy to creating and executing your campaigns.

DemandWeb Marketing Agency is:

Consultants Linzy Berger and Paul Warner are experienced marketers who have helped numerous B2B and B2C companies in a variety of industries. To learn more, visit DemandWeb.

To Conclude

If you’re looking for a marketing agency that can help you achieve your marketing goals and grow your business, then DemandWeb is the right choice for you. We offer a data-driven approach, clear ROI, and comprehensive services. Contact us today to learn more about how we can help you succeed.

Visit DemandWeb

Visit the website and schedule a free consultation to learn more about how DemandWeb can help you drive demand for your business.

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Marketing analytics: You need Neil Patel on your team

marketing analytics
Marketing Analytics… and marketing in general

Here’s another recommendation for marketing analytics advice, and digital marketing in general.

Keep in mind that Neil Patel is an aggressive and effective marketer. He knows his way around analytics and digital marketing. You’ll notice a very different marketing approach from Avinash Kaushik when you visit his site. Whereas Mr. Kaushik takes a softer approach, Mr. Patel doesn’t hesitate to start marketing to you immediately. This is not a horrible thing, but you will get marketed to when you visit his site.

Get acquainted with Mr. Patel with a couple of helpful and informative blog posts:

How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

How to Get Actionable Data from Google Analytics in 10 Minutes

Don’t Lose Money: 5 Analytics Tools to Help You Fix Your Leaky Sales Funnel

Enjoy, and here’s to marketing with better metrics!

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Digital marketing analytics: Avinash Kaushik

digital marketing analytics
Digital marketing analytics on the web:

See how digital marketing analytics can better inform your work. Read Avinash Kaushik. His website/blog Occam’s Razor on analytics is excellent. Be sure to sign up for his newsletter in the lower right hand of his website.

Quotes:

“The interesting thing about averages is that they hide the truth very effectively.”

“Testing is the biggest no-brainer, and the killer of most stupid ideas… Testing is great because you can get the most important person’s opinion: the customer’s.”

“Web is perhaps the cheapest and most effective channel on the planet right now. No matter what you do you can do it cheaper, faster and more efficiently on the web.”

“Remember, a website is not a monolith that’s used by one type of people. Your job is to figure out what are all of the reasons that it exists for and find the best source to measure it.”

“The web is inherently complex, every bit of it… And it changes every day. The tool is not the answer, it’s the people. Buy the tool you want, but remember the 10/90 rule [$10k in software and invest $90k in great staff] and invest accordingly if you want to win.”

“On the web we all do a very poor job of understanding the customer needs and wants and thus their experience on our sites. …I am a fan of measuring Customer Satisfaction (were you satisfied with your experience on our site today), Primary Purpose (why are you here today) and Task Completion Rate (were you able to complete the task today).”

“If you want to have life-altering web site gains, those won’t happen because you have improved one page on your site or a set of single pages in a silo.”

“When you cross-breed a bunch of metrics to produce a hybrid ‘simple number’, the process, by design, hides insights, hinders the ability to understand performance, and almost never allows the management team to identify root-causes.”

“If you are not spending 30% of your time in 2013 with data, you’ll fail to achieve professional success.”

“Spend 95% of your time defining the problem and 5% of the time solving it.”

“We have so much data on the web, we dive into the the data ocean hoping that magically awesome things will follow. They never do.”

If you prefer the book:

Read Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

“I believe that most websites suck because HiPPOs create them. HiPPO is an acronym for the “Highest Paid Person’s Opinion.”
― Avinash Kaushik, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Finally, for more on Avinash Kaushik and digital marketing analytics on this site:

Analytics? Let’s defer to Avinash Kaushik

Yep, it’s another Kaushik post

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Want to know more about that website? Use these free tools.

For Free Insights on Digital Market Intelligence

 SimilarWeb is a fantastic digital market intelligence tool. Get an idea of how other websites are doing with a quick traffic overview and similarweb-logosnapshot of any website’s referrals. The free version also inlcudes search, social, display, content, audience, similar sites and mobile apps.

Now, thanks to a heads-up from the folks over at Meltwater, here’s another great tool to discover impressions/reach on a site. It’s called Hypestat. Plug in the website and it pulls the daily/monthly breakdown of Unique visitors, pageviews, Alexa ratings and the value of the site in ad revenue dollars.

Pro tip: For a quick average of reach you might get by placing content on the site. Simply take the number of unique visitors and multiply by 30.

Here’s to numbers!

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Use big data to create value, not just targeting

How Can We Best Use Big Data

Another great article on big data from the folks (Specifically Niraj Dawar) at HBR. The gist? Targeting provides a short term advantage, creating value is long term. Read more.

Big data

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? and 2) can we link what consumers hear, read, and view to what they buy and consume?

Answering these makes marketing more efficient by improving targeting and by identifying and eliminating the famed half of the marketing budget that is wasted. To address these questions, marketers have trained their big-data telescopes at a single point: predicting each customer’s next transaction. In pursuit of this prize marketers strive to paint an ever more detailed portrait of each consumer, memorizing her media preferences, scrutinizing her shopping habits, and cataloging her interests, aspirations and desires. The result is a detailed, high-resolution close-up of each customer that reveals her next move.

But in the rush to uncover and target the next transaction, many industries are quickly coming up against a disquieting reality. Winning the next transaction eventually yields only short term tactical advantage. It overlooks one big and inevitable outcome. When every competitor becomes equally good at predicting each customer’s next purchase, marketers will inevitably compete away their profits from that marginal transaction. This unwinnable short-term arms race ultimately leads to an equalization of competitors in the medium to long term. There is no sustainable competitive advantage in chasing the next buy.

Read the rest HERE

Niraj Dawar is a professor of marketing at the Ivey Business School, Canada. He is the author of TILT: Shifting your Strategy from Products to Customers (Harvard Business Review Press, 2013).