Why people quit their jobs

why people quit jobs
Why Do People Quit Jobs

Imagine that you’re looking at your company-issued smartphone and you notice an e-mail from LinkedIn. “These companies are looking for candidates like you!” You aren’t necessarily searching for jobs, but you’re always open to opportunities, so out of curiosity, you click on the link. A few minutes later your boss appears at your desk. “We’ve noticed that you’re spending more time on LinkedIn lately, so I wanted to talk with you about your career and whether you’re happy here,” she says. Uh-oh.

Why Attrition Matters

It’s an awkward and Big Brother–ish scenario—and it’s not so far-fetched. Attrition has always been expensive for companies. But in many industries the cost of losing good workers is rising, owing to tight labor markets and the increasingly collaborative nature of jobs. (As work becomes more team-focused, seamlessly plugging in new players is more challenging.) Thus companies are intensifying their efforts to predict which workers are at high risk of leaving so that managers can try to stop them. Tactics range from garden-variety electronic surveillance to sophisticated analyses of employees’ social media lives.

Some of this analytical work is generating fresh insights about what impels employees to quit. In general, people leave their jobs because they don’t like their boss. Or see opportunities for promotion or growth Or offered a better gig (and often higher pay). These reasons have held steady for years. New research looks not just at why workers quit but also at when. “We’ve learned that what really affects people is their sense of how they’re doing compared with other people in their peer group. Or with where they thought they would be at a certain point in life,” says Brian Kropp, who heads CEB’s HR practice. “We’ve learned to focus on moments that allow people to make these comparisons.”

Read the rest of the article HERE.

Use big data to create value, not just targeting

How Can We Best Use Big Data

Another great article on big data from the folks (Specifically Niraj Dawar) at HBR. The gist? Targeting provides a short term advantage, creating value is long term. Read more.

Big data

Big data holds out big promises for marketing. Notably, it pledges to answer two of the most vexing questions that have stymied marketers since they started selling: 1) who buys what when and at what price? and 2) can we link what consumers hear, read, and view to what they buy and consume?

Answering these makes marketing more efficient by improving targeting and by identifying and eliminating the famed half of the marketing budget that is wasted. To address these questions, marketers have trained their big-data telescopes at a single point: predicting each customer’s next transaction. In pursuit of this prize marketers strive to paint an ever more detailed portrait of each consumer, memorizing her media preferences, scrutinizing her shopping habits, and cataloging her interests, aspirations and desires. The result is a detailed, high-resolution close-up of each customer that reveals her next move.

But in the rush to uncover and target the next transaction, many industries are quickly coming up against a disquieting reality. Winning the next transaction eventually yields only short term tactical advantage. It overlooks one big and inevitable outcome. When every competitor becomes equally good at predicting each customer’s next purchase, marketers will inevitably compete away their profits from that marginal transaction. This unwinnable short-term arms race ultimately leads to an equalization of competitors in the medium to long term. There is no sustainable competitive advantage in chasing the next buy.

Read the rest HERE


Niraj Dawar is a professor of marketing at the Ivey Business School, Canada. He is the author of TILT: Shifting your Strategy from Products to Customers (Harvard Business Review Press, 2013).

Core metrics for measuring marketing’s financial performance

Marketing Metrics | p.m.warner
On Marketing Metrics

This is an excellent white paper on marketing metrics. It applies to any industry (paper’s focus is on healthcare). Developed by the  Society for Healthcare Strategy & Market Development, it’s worth your time. Below is the intro and link.

[See also Analytics: Let’s Defer to Avinash Kaushik]

HAVE YOU BEEN IN THIS MEETING? IT’S BUDGET TIME. Marketing says it is contributing financially to the organization. Finance asks, “How?” After 30 minutes of back and forth, the meeting ends in less than a draw. No one wins. But even with over thirty years of contributions, the marketing profession has yet to develop standard guidelines for measuring its financial performance. In this time of accelerated accountability, it is a fact that the absence of measurable standards is no longer acceptable—for any discipline. Fortunately, efforts are underway to establish both basic standards and advanced metrics for healthcare marketers. This white paper focuses on efforts to date to achieve both.

For Delegation to Work, Coaching is Necessary

For Delegation to Work, Coaching is Necessary

Delegation: Senior leaders want to believe that delegating a task is as easy as flipping a switch. Simply provide clear instructions and you are instantly relieved of responsibility, giving you more time in your schedule.

The allure of delegation is tempting, especially considering how much time it can free up.

 

 

 

 

 

 

 

 

 

 

 

 

 

That’s the dream. In reality, we all know it almost never works that way. You’re often forced to step in at the last minute to save a botched deliverable. And because you jumped in to save the day, employees don’t have the opportunity to learn. They aren’t left to grapple with the consequences of their actions, and therefore are deprived of the chance to discover creative solutions. What’s more, morale takes a hit — employees begin to believe that no matter what they do, their work isn’t good enough.

Read the rest of this HBR article HERE.

Management: Your late-night emails are hurting your team

What’s your management approach when it comes to communications? This article can’t be shared enough. Credit to HBR.

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Around 11 p.m., you realize there’s a key step your team needs to take on a current project. So, you dash off an email to the team members while you’re thinking about it.

No time like the present, right?

Wrong. As a productivity trainer specializing in attention management, I’ve seen over the past decade how after-hours emails speed up corporate cultures. That, in turn, chips away at creativity, innovation, and true productivity.

If this is a common behavior for you, you’re missing the opportunity to get some distance from work, Distance that’s critical to the fresh perspective you need as the leader. And, when the boss is working, the team feels like they should be working.

Think about the message you’d like to send.

Do you intend for your staff to reply to you immediately? Or are you just sending the email because you’re thinking about it at the moment, and want to get it done before you forget? If it’s the former, you’re intentionally chaining your employees to the office 24/7. If it’s the latter, you’re unintentionally chaining your employees to the office 24/7. And this isn’t good for you, your employees, or your company culture. Being connected in off-hours during busy times is the sign of a high-performer. Never disconnecting is a sign of a workaholic. And there is a difference.

Regardless of your intent, I’ve found through my experience with hundreds of companies that there are two reasons late-night email habits spread from the boss to her team:

Ambition.

If the boss is emailing late at night or on weekends, most employees think a late night response is required. Or that they’ll impress you if they respond immediately. Even if just a couple of your employees share this belief, it could spread through your whole team. A casual mention in a meeting, “When we were emailing last night…” is all it takes. After all, everyone is looking for an edge in their career.

Attention.

There are lots of people who have no intention of “working” when they aren’t at work. But they have poor attention management skills. They’re accustomed to multitasking, and used to constant distractions. Regardless of what else they’re doing, they find their fingers mindlessly tapping the icons on their smartphones that connect them to their emails, texts, and social media. Your late-night communication feeds that bad habit.
Being “always on” hurts results. When employees are constantly monitoring their email after work hours — whether this is due to a fear of missing something from you, or because they are addicted to their devices — they are missing out on essential down time that brains need.

Experiments have shown that to deliver our best at work, we require downtime. Time away produces new ideas and fresh insights. But your employees can never disconnect when they’re always reaching for their devices to see if you’ve emailed. Creativity, inspiration, and motivation are your competitive advantage. They are also depletable resources that need to recharge. Incidentally, this is also true for you, so it’s worthwhile to examine your own communication habits.

Company management can help unhealthy assumptions about email and other communication from taking root.

Be clear about expectations for email and other communications. Set up policies to support a healthy culture recognizing and valuing single-tasking, focus, and downtime.

Vynamic, a successful healthcare consultancy in Philadelphia, created a policy called “zmail.” Email is discouraged between 10pm and 7am during the week, and all day on weekends. The policy doesn’t prevent work during these times, nor does it prohibit communication. If an after-hours message seems necessary, the staff assesses whether it’s important enough to require a phone call. If employees choose to work during off-hours, zmail discourages them from putting their habits onto others by sending emails during this time. They simply save the messages as drafts to be manually sent later, or they program their email client to automatically send the messages during work hours.

This policy creates alignment between the stated belief that downtime is important, and the behaviors of the staff that contribute to the culture.

Also, take a hard look at the attitudes of leaders regarding an always-on work environment.

The (often unconscious) belief that more work equals more success is difficult to overcome, but the truth is that this is neither beneficial nor sustainable. Long work hours actually decrease both productivity and engagement. I’ve seen that often, leaders believe theoretically in downtime, but they also want to keep company objectives moving forward — which seems like it requires constant communication.

A frantic environment that includes answering emails at all hours doesn’t make your staff more productive. It just makes them busy and distracted. You base your staff hiring decisions on their knowledge, experience, and unique talents, not how many tasks they can seemingly do at once, or how many emails they can answer in a day.

So, demonstrate and encourage an environment where employees can actually apply that brain power in a meaningful way:

Ditch the phrase “time management” for the more relevant “attention management,” and make training on this crucial skill part of your staff development plan.

Refrain from after-hours communication.

Model and discuss the benefits of presence, by putting away your devices when speaking with your staff, and implementing a “no device” policy in meetings to promote single-tasking and full engagement.

Discourage an always-on environment of distraction that inhibits creative flow by emphasizing the importance of focus, balancing an open floor plan with plenty of quiet spaces, and creating part-time remote work options for high concentration roles, tasks, and projects.

These behaviors will contribute to a higher quality output from yourself and your staff, and a more productive corporate culture.

~Maura Thomas

Original POST