(Does) digital marketing need to clean up its act(?)
P&G’s Chief Brand Officer Marc Pritchard said what many digital marketers have been thinking for some time now. “The days of giving digital marketing a pass are over…It’s time to grow up. It’s time for action.” [We don’t] “want to waste time and money on a crappy media supply chain.”
Almost immediately after reading that, I came across an article, 10 Things I Hate About Digital Marketing by Jerry Daykin. Skeptically, he points out many of the potential pitfalls of digital.
What do you think?
“Digital is all around us and there’s never been a more exciting time in marketing. There’s also never been an easier time to completely waste your advertising budgets. Digital transformation is creating huge new opportunities to reach consumers and drive business objectives. But if you blindly believe everything you read in a marketing headline, or see presented on an event stage, you can easily be led astray.
[You might also like, “What are the Greatest Concerns for Marketers Now?”]
“The digital industry is sadly still full of misinformation, misguided gurus, false perceptions and perhaps even a few deliberate crooks. With so much constant change it’s hard for anyone to keep up. But in general, the traditional rules of marketing all still apply…”
In the same post: “The answer to how much content you need to make is nearly always dependent on how much you can afford to promote to a big enough audience. That’s why content isn’t really king, it’s a democratically elected president which can win hearts & minds only if it has enough of a campaign to get started.”
Read the rest of the post HERE.
