Remember the post, Social media: Is it time to quit? – here’s an interesting response:
Don’t Quit Social. Put It to Work for Your Career Instead.
As director of digital communications and social media at the career site Monster, I read, “Quit Social Media. Your Career May Depend on It,” with great interest. The author argues that social is harmful for careers. It is too much of a distraction and doesn’t provide a valuable return on investment professionally.
As someone who spends the majority of his work time on social helping people find careers they’ll love, I disagree with his assessment. I believe that you should not quit social — and that doing so will actually damage your career.
Understandably, you might be questioning my motives. “Hey, this guy does social for a living, so clearly he’s got a vested stake in this matter.” Well, you’re right. But let’s start with the point that I’m not the only one who makes a career doing this. Just one platform, Facebook, has created more than 4.5 million social media industry jobs globally, according to a study conducted by Deloitte. Talk about literal career benefits. The number of people in the creative industries, advertising and more who make a living on social is probably much higher…
Read the rest HERE.
