The FTC updated its Social Media rules. If you do any marketing and/or advertising in this area you should probably take a look at the changes or at least read an overview. Below are the areas and inquiries with which the FTC is most concerned.
Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers:
- Introduction
- About the Endorsement Guides
- When Does the FTC Act Apply to Endorsements?
- Product Placements
- Endorsements by Individuals on Social Networking Sites
- How Should I Disclose That I Was Given Something for My Endorsement?
- Other Things for Endorsers to Know
- Social Media Contests
- Online Review Programs
- Soliciting Endorsements
- What Are an Advertiser’s Responsibilities for What Others Say in Social Media?
- What About Intermediaries?
- What About Affiliate or Network Marketing?
- Expert Endorsers Making Claims Outside of Traditional Advertisements
- Employee Endorsements
- Using Testimonials That Don’t Reflect the Typical Consumer Experience
- Where Can I Find Out More?
Here is the FTC page.
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